ASMR - the pleasure that begins in your head
Tens of thousands of videos on YouTube. Millions of enthusiasts around the world. And all this is due to a phenomenon that can be caused by almost everyone. What exactly is ASMR - a phenomenon that is becoming more and more popular in the world.
This phenomenon has been termed ASMR, which was coined by Jennifer Allen, and is an abbreviation of the English "autonomus sensory meridian response." In free translation, the nervous system's spontaneous response to stimuli relating to various senses and sensations. In practice, it is a pleasant tingling sensation in the head, neck, and other parts of the human body caused by the so-called triggers. This technique is most often used for relaxation and problems with falling asleep.
How to trigger the ASMR effect?
The most common is the visual and auditory triggers that we observe in interpersonal interactions in everyday life. It was quickly observed that ASMR could also be induced by contact with video and audio materials. Therefore, these carriers began to be consciously used to trigger unforgettable sensations. The most massive and most widespread are the whisper triggers, where apart from the typical whispering, there is also the so-called "Soft-spoking," or speaking in a naturally low and gentle voice. Another group is acoustic triggers, which include the sounds of the environment and everyday objects. The latter can be tapped, scratched, or squashed - all to induce the ASMR effect. The last type is called "Role-playing," i.e., role-playing, where the filmmaker is a kind of service provider, and the viewer is reduced to the client's role. So we have visits to the hairdressing salon, beauty salon, massage sessions, and much more. Impressive varieties are doctor visits and routine medical examinations. The viewer is aware that he is watching the actor; nevertheless, simple activities and props help fight insomnia, depression, or anxiety. The stimuli are very diverse, and devotees say that individual preferences play a crucial role - everyone has to find their trigger.
YouTube - the foundation of modern ASMR
The most popular source of ASMR stimulation is video materials. You can find almost anything on YouTube. YouTube has become a starting point, a place where you can share a story, etc. At that point, it has become one of the things we can't live without, like food. You can't tell me that we don't love our food no matter how critical the fries are for our thighs. It's hard for us to put down a plate.30% of ASMR videos on youtube will have something to do with ASMR.70 % will be "mukbang," which involves eating large quintiles before transmitting. Both of these experiences come from South Korea and thank you, Koreans think about everything. They eat you watch!
Mukbang was initially only famous in Asia. The first recordings were made in Japan and Korea, in which the authors showed on the Internet how they eat unhealthy dishes and vast amounts of food - The name "mukbang" comes from Korean - it is a combination of the words "meongneun" - to eat and "bangsong" or broadcast.
Mukbung is an almost natural consequence of the numerous Korean YouTube channels where young people shared videos of their everyday life. Many of them started eating while recording, and this met with a lot of interest. Today, mukbang attracts several thousand boarders a day.
